Bringing Customers More of What They Want

Laurie Hyllberg

Laurie champions Kinsa Group’s position as the top food and beverage recruiting firm in the nation and its presence in the global FMCG marketplace. To her Bachelor of Science in Psychology, Business Management, and Marketing she adds over 20 years of executive search experience in the food and beverage industry at Kinsa. Building a network of executives and professionals through membership in the Women’s Foodservice Forum, Institute of Food Technologists, FaB Wisconsin, Chicagoland Food and Beverage Network, and maintaining professional expertise in recruiting as an Executive Board Member for the Recruiters Of Wisconsin association, Laurie is able to connect top talent in the food industry with food and beverage processors and foodservice providers growing their teams at the C-Suite, VP, Director, and Management level. Connect with Laurie today!

We are pleased this newly hired VP of Sales is bringing our clients’ customers more of what they want – delicious coffee.

Our client, a beverage company recently acquired and re-branded, reached out to Kinsa Group to conduct a nationwide search for a VP of Sales to build and strengthen their sales force. Because of our extensive network, Kinsa’s Recruiter was able to locate and recruit several coffee category-specific candidates within one day of launching the search. Eight qualified candidates were submitted in total, five of which were interviewed by the hiring manager face-to-face.

The candidate that was ultimately identified as the ideal match was submitted within the first week of the search and had experience as a Regional Director at a key coffee competitor – Green Mountain Coffee Roasters – for nearly 7 years. Although he was living in the northeast, he had been considering a relocation to avoid the cold winters, so our client’s southern state location was ideal. He had a unique beverage industry-specific skill set that was further exemplified during the client’s multi-step interview process at both the corporate and division locations. He happily accepted our client’s offer within 75 days of the search being launched.