Building a Vast Network: The Backbone of Executive Success

May 19, 2025 in Career and Job Search Tips

 

Laurie Hyllberg

Laurie champions Kinsa Group’s position as the top food and beverage recruiting firm in the nation and its presence in the global FMCG marketplace. To her Bachelor of Science in Psychology, Business Management, and Marketing she adds over 20 years of executive search experience in the food and beverage industry at Kinsa. Building a network of executives and professionals through membership in the Women’s Foodservice Forum, Institute of Food Technologists, FaB Wisconsin, Chicagoland Food and Beverage Network, and maintaining professional expertise in recruiting as an Executive Board Member for the Recruiters Of Wisconsin association, Laurie is able to connect top talent in the food industry with food and beverage processors and foodservice providers growing their teams at the C-Suite, VP, Director, and Management level. Connect with Laurie today!

 

In today’s highly competitive job market, especially at the executive level, your next opportunity is more likely to come from a handshake than a job board. In fact, research shows that up to 85% of jobs are filled through networking, not through public postings. For executives, this means that building a strong professional network is more than just helpful—it’s essential.

Strategic networking opens doors to unadvertised opportunities, provides insider knowledge, and establishes your credibility among industry leaders. Whether you’re actively searching for your next role or preparing for future advancement, cultivating and maintaining a robust network is one of the most effective tools at your disposal.

Why Networking Matters in Executive Recruitment

 

Executive roles are often filled through connections rather than public job postings. Companies rely on referrals, internal recommendations, and personal networks to identify trusted leadership candidates. For job seekers, this means that who you know—and who knows you—can significantly influence your access to high-level opportunities.

Networking also offers valuable context that job descriptions rarely provide. A conversation with someone inside a company might reveal cultural insights, organizational goals, or hiring timelines that give you a competitive edge in the application process.

Key Networking Strategies for Executives

 

1. Optimize Your LinkedIn Presence

Your LinkedIn profile is often your first impression. Keep it current, professional, and aligned with the leadership roles you’re pursuing. Engage with content by regularly sharing or commenting and join discussions on industry trends to increase visibility.

2. Attend Industry Events

Conferences, summits, and association meetings are excellent venues for meeting peers and decision-makers. For food and beverage executives, events like the Food Safety Summit and National Restaurant Association Show are excellent opportunities to connect with industry leaders. To make the most of these opportunities, plan ahead: review the agenda, research the list of speakers or attendees, and set a few goals for who you’d like to meet.

Kinsa Group’s recruiters also attend these events – connecting with company leaders, learning about upcoming roles, and networking with professionals like you.

In fact, Kinsa Group is attending the National Restaurant Association Show today and will be at the IFT FIRST Annual Event on July 15th—if you’re planning to attend, we’d love to connect!

While you’re there, don’t hesitate to start conversations, ask thoughtful questions, and exchange contact information. Just as important is the follow up—sending a brief, personalized follow-up message can go a long way in turning a quick chat into a lasting connection. Over time, these efforts can lead to rewarding partnerships and career advancements.

3. Engage in Professional Associations

Joining industry-specific groups helps position you within the executive community. Active participation—through panels, webinars, or committee roles—can enhance your visibility and credibility.

Looking to go deeper with your networking strategy?
Don’t miss our upcoming webinar, on May 21st, 3:00PM EST:

Revitalize Your Network: Turn Connections into Career Opportunities – Register Now

Maintaining and Growing a Meaningful Network

Networking isn’t a one-time activity—it requires consistent attention and authenticity.

  • Schedule Regular Check-ins: A quick message or congratulatory note goes a long way.

  • Be a Resource: Share articles, make introductions, or offer feedback that could help someone else.

  • Stay Authentic: Genuine interactions build trust and foster long-term professional relationships.

By giving as much as you receive, you’ll foster a network that supports your career through every stage. Leadership networking is a long game—those who invest consistently are better positioned to act when the right opportunity arises.

Partner with Kinsa Group to Grow Your Executive Career

If you’re an executive ready to take the next step in your food and beverage career, Kinsa Group can help you harness the power of networking and targeted recruiting. With over 35 years of industry expertise, we connect top-tier professionals with leadership roles at companies where they can thrive.

Let’s elevate your career—partner with Kinsa Group and take the next step toward a meaningful leadership opportunity.

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