Fresh Sales Lead

Fresh Sales Lead (Hybrid) – Rochester, NY Area

About Our Client:

Our client is a well-established, family-owned food brokerage representing manufacturers and selling their products to retailers and distributors throughout the Northeast. This is a high-impact, relationship-driven sales role for someone who knows the fresh/perishable side of grocery and can open doors, build business, and execute at the retail level. An immediate growth priority is expanding business with Wegmans.

What Our Client Offers You:

• Base Salary: $90,000–$100,000

• Bonus: $5,000 bonus paid twice annually, dependent on company performance

• Medical Benefits: Health insurance contribution

• Retirement: SIMPLE retirement plan with employer match

• Paid Time Off: Holiday, vacation, and sick leave

• Additional Allowances: $600/month car allowance and $40/month cell phone allowance

What You’ll Do:

As the Fresh Sales Lead, you’ll manage and grow existing retail business while actively developing new accounts, manufacturer lines, and sales opportunities throughout the Northeast. This is not a sit-behind-a-desk account management role. You’ll combine strategic selling and relationship development with hands-on retail execution, customer meetings, store visits, and regional travel.

• Manage and grow existing retail accounts while actively identifying and winning new business

• Build strong relationships with retailer buyers and Category Managers, with an immediate focus on expanding business with Wegmans

• Represent food manufacturers across fresh/perishable perimeter categories including Deli, Prepared Foods/Food Service, Bakery, Seafood, Meat, and Produce

• Present new items, participate in category reviews, conduct product cuttings, and identify assortment opportunities and competitive gaps

• Develop promotional plans, marketing events, and seasonal strategies that drive incremental sales

• Stay closely connected to retailer needs, category trends, competition, cost changes, and product assortment transitions

• Execute hands-on retail initiatives including merchandising, resets, demos, store visits, and competitive observation

• Coordinate new vendor and item setup processes and communicate consistently with retailer and supplier partners

• Attend account-specific and national trade shows as needed

Qualifications You Have:

• 5+ years of relevant food sales experience, with food brokerage experience required

• Strong experience selling into fresh/perishable grocery perimeter departments; relevant products may be fresh or frozen

• Established, current relationships with Wegmans buyers and/or Category Managers

• Proven success developing new business, opening doors, and growing existing accounts

• Resourceful, self-motivated approach with the ability to independently manage multiple accounts, manufacturers, and projects

• Strong professional communication, analytical, reasoning, and writing skills

• Proficiency with Microsoft Outlook, Excel, PowerPoint, Word, and Teams; DemandTec experience is a plus

• Ability and willingness to travel regularly throughout the Northeast by car; must have your own vehicle

How to Apply:

If you like what you see here, please Apply Now to submit your resume. A real, live Kinsa Group recruiter, Stephanie Mattice, will personally review your information and get in touch if we think you’re a great fit.

Recruiter Information:
Stephanie Mattice
stephaniem@kinsa.com