VP of Sales and Business Operations Candidate

SEEKING A ROLE AS: VP of Sales & Operations for a small or mid-sized food processing company in the food & beverage industry business.

IN LOCATION: Currently living in Orange County, CA. No relocation. Open to a: Hybrid Onsite/Remote Combination.

SKILLS & ACHIEVEMENTS: Accomplished sales and operations leader with 25+ years of experience driving national growth, building high-performing teams, and improving profitability across consumer-packaged goods. Proven results in expanding distribution, optimizing pricing and market penetration, and aligning cross-functional execution to deliver measurable revenue outcomes.

• 25+ years of industry experience leading national sales, operational strategy, and cross-functional teams across CPG, beverage, and startup sectors.

CATEGORY SKILLS: Sales strategy & execution, distributor/partner management, revenue growth, market share expansion, pricing strategy, channel development (retail, mass/club, convenience), go-to-market planning, P&L ownership, KPI/KEI performance management, trade show & brand visibility support

• Team leadership: Managed teams including direct reports (e.g., 22 direct + 250+ indirect reports) and senior sales leadership (e.g., 16 District Sales Leaders; North America partner onboarding and scaling teams)

• Revenue & performance impact:
-Increased company revenue by 31% (2024) through sales initiatives and partnerships
-Scaled distribution from 2 to 14 partners in 7 months, driving an 86% increase in market share
-Launched an Inside Sales division generating $1.8MM in revenue within 6 months
-Oversaw distribution centers generating $133M in annual sales
-Improved profit 30% in 2 years via net sales optimization

EDUCATION: Master of Business Administration (MBA), University of Phoenix. Bachelor’s in Business Administration, University of Phoenix.
Also holds a Certified credential from Wine & Spirit Education Trust.

COMPENSATION: Base salary expectation is approximately $200,000 plus incentives, aligned to scope of revenue, team leadership, and operational accountability.

If you are interested in speaking with this Sales & Operations leader who:
– is looking to lead a sales and operations team,
– is looking to help you drive revenue growth, improve market penetration, scale distribution partnerships, and strengthen performance systems using data-driven strategy and execution, and
– is capable of bringing the skills and results demonstrated across distributor/channel expansion, pricing and P&L ownership, and high-accountability team leadership, thenContact:
Laurie Hyllberg
laurieh@kinsa.com
Worksite Preference:Hybrid Onsite/Remote Combination
Employment Preference:Permanent, Contract