Chief Marketing Officer (CMO) / VP of Marketing & Sales Candidate

SEEKING A ROLE AS:
A Chief Marketing Officer / VP of Marketing & Brand Strategy with a mid- to large-sized food, restaurant, or CPG company, reaching customers through retail, franchise, and foodservice channels.

PROFILE:
Accomplished Chief Marketing Officer (CMO) and VP of Marketing & Sales with over 20 years of leadership experience driving brand growth, customer engagement, and revenue expansion in the restaurant and foodservice industry. Recognized for delivering measurable growth through data-driven marketing strategy, omnichannel campaigns, and community-driven brand storytelling.

This candidate combines executive-level marketing leadership with hands-on operational insight, aligning marketing, sales, and technology to fuel consistent growth. Known for strategic partnerships, loyalty program development, and digital innovation, he has successfully redefined how legacy restaurant brands connect with modern consumers.

IN LOCATION: Currently residing in Greater Milwaukee Area, Wisconsin — Not looking to relocate but very open to business travel as needed.

SKILLS & ACHIEVEMENTS:
– 20+ years of experience in restaurant marketing and brand strategy.
– Directed brand and marketing strategy leading to 121% system AUV growth (2011–2024).
– Oversaw rebrand of 69 locations, driving 13% unit sales growth and 5.6% traffic lift.
– Launched loyalty program, mobile app, online ordering, SMS, and new website, achieving 19% loyalty participation and 30% digital sales mix.
– Forged sports and community partnerships with the Green Bay Packers, Milwaukee Bucks, Summerfest, and UW Athletics.
– Managed national ad fund and four regional co-ops, achieving 10x ROAS across digital media.
– Directed a team of nine marketing professionals, fostering a high-performance culture.
– Served as official company spokesperson for media and public events, strengthening brand visibility.
– Vice President, Cousins Subs Make It Better Foundation (lifetime donations exceeding $1.2M).

EDUCATION: B.A. in Communications – Cardinal Stritch University, Milwaukee, WI

Additional Professional Development:
– Living as a Leader (2009–2010)
– Executive Agenda (2021–Present)

COMPENSATION:
Base salary expectations are dependent on role scope and bonus, incentive, and equity opportunities, but typically align at $250K+ total compensation.

If you are interested in speaking with this dynamic marketing leader who:
– Has a proven track record of transforming legacy restaurant brands into modern growth engines
– Builds high-performing marketing teams that drive measurable ROI
– Develops innovative brand partnerships and consumer engagement strategies
– Is passionate about brand storytelling, innovation, and community impact, then…Contact:
Stephanie Mattice
stephaniem@kinsa.com
Worksite Preference:Hybrid Onsite/Remote Combination, Remote
Employment Preference:Permanent