Brand/Marketing Strategy Leader Candidate

SEEKING A ROLE AS: Head of marketing or brand strategy for a small or mid-sized company in the CPG food and beverage sector.

IN LOCATION: currently living in West Palm Beach, FL. open to relocation. open to onsite, hybrid onsite/remote combination, or remote work.

SKILLS & ACHIEVEMENTS: senior marketing leader with 20+ years building and scaling consumer brands across cpg, with deep strengths in brand strategy, innovation commercialization, retail execution, and performance marketing—bringing hands-on rigor to growth-minded, mid-sized organizations.
• 20+ years of experience in cpg/consumer brands, including cereal, snacks, and kitchen/consumer packaged categories with national retail and e-commerce exposure
• category expertise in brand strategy, positioning, portfolio architecture, and innovation pipeline development through national launch execution
• proven people leader who has managed teams with direct reports and built/reshaped marketing organizations (including leading a 14-person team)
• owned large-scale portfolios and budgets, including responsibility for a $800m brand portfolio, a $35m marketing budget, and retail media optimization that lifted roas by4x
• delivered measurable growth outcomes, including +12% first-year pos revenue on innovation platforms and 14% segment growth via portfolio optimization and go-to-market execution
• strong commercial discipline across omnichannel retail (mass, grocery, club, convenience, amazon, dtc), tying brand equity work to performance metrics (roas, ctr, conversion)

EDUCATION: Bachelor of Science, Advertising — University of Colorado

COMPENSATION: base salary expectation $150k+ dependent on the company, location, opportunity and incentives.

If you are interested in speaking with this marketing leader who:
• Is looking to lead a marketing team
• Is looking to help you sharpen positioning, build a disciplined innovation pipeline, and execute launches that win at retail and e-commerce
• Is capable of integrating brand strategy, consumer insights, retail media, and ai-enabled creative workflows to move faster with leaner teams, then
Contact:
George Blomgren
georgeb@kinsa.com
Worksite Preference:Onsite, Remote, Hybrid Onsite/Remote Combination
Employment Preference:Permanent, Contract, Board