Director of Retail Sales & National Accounts Candidate

SEEKING A ROLE AS: Branded Retail Sales Operations / Sales Leadership at a mid- to large-sized food industry company, serving retail customers, where I can leverage my experience to drive revenue growth, optimize sales operations, and build high-performing teams.

IN LOCATION: Currently living in Los Angeles metro/Southern, California — open to relocation and open to travel 40%.

SKILLS & ACHIEVEMENTS
– 25+ years of progressive leadership experience in the Food & Beverage industry, spanning distributor, supplier, and broker organizations across domestic and international markets.
– Strategic expertise in sales growth, category and brand management, market development, and joint business planning with major national retailers and distributors.
– Proven operator of large-scale portfolios, responsible for supporting more than $3 billion in annual retail sales across multiple regions and channels.
– Experienced people leader, managing teams of up to 15 direct reports and more than 40 field representatives and broker partners across the U.S.
– Classically trained in business management and consumer psychology, holding an MBA and BA in Psychology with a Business Management minor.
– Recognized for driving double-digit ROI growth and leading the #1 ROI-performing region nationwide at Hormel Foods.
– Architected national cross-merchandising initiatives that expanded distribution and shopper engagement across complementary categories (e.g., Planters/Corn Nuts + beer; Columbus + wine).
– Directed national distributor consolidation and go-to-market strategies for premium brands within Ornua Foods / Kerrygold.
– Skilled in strategic forecasting, P&L management, and market analytics using Salesforce, Circana, SPINS, and MS Office/Google Workspace tools.

EDUCATION: Bachelor’s in Psychology from Cal State Polytechnic, MBA

COMPENSATION: Base salary expectation dependent on cost of living and responsibilities, but likely in the $160,000 range plus incentives.

If you are interested in speaking with this Sales Operations leader who:
– Drives Sales Leadership: Proven track record of leading high-performing sales teams, managing up to 15 direct reports and more than 40 field representatives and broker partners across the U.S. and delivering consistent revenue growth across multiple product portfolios.
– Creates Strategic Impact: Experienced in developing and executing sales strategies that align with business objectives, optimize operations, and strengthen customer relationships.
– Delivers Results: Skilled in leveraging data-driven insights to identify opportunities, improve processes, and exceed sales targets.
– Brings Industry Expertise: Deep experience in [Industry/Category], with a strong background in [specific skills or accomplishments from your resume, e.g., product launches, market expansion, customer acquisition].
– I am ready to help your organization accelerate revenue, streamline operations, and build a motivated, results-focused sales team.

Contact Laurie Hyllberg
Contact:
Laurie Hyllberg
laurieh@kinsa.com
Worksite Preference:Remote, Hybrid Onsite/Remote Combination
Employment Preference:Permanent