Marketing Manager & Brand Strategist Candidate

SEEKING A ROLE AS: Manager/Senior Manager of customer marketing or brand strategy within the food, beverage, supplement, CPG, or related consumer products industries.

IN LOCATION: Currently based in the Greater Twin Cities, Minnesota. Interested in onsite/hybrid onsite opportunities with Minnesota-based organizations or remote work arrangements.

SKILLS & ACHIEVEMENTS:
Strategic and commercially minded marketing leader with 10+ years of experience across food and beverage, ingredients, and consumer products. Brings a unique combination of brand strategy, customer-forward marketing, consumer and market insights, and go-to-market execution, with experience translating complex products and trends into compelling stories that drive business growth.
• 10+ years of marketing experience in food, beverage & supplement industries, spanning better-for-you ingredients, cocoa & chocolate, foodservice, retail, distribution, and consumer products.
• Strong customer-forward marketing perspective, proficiency in brand strategy, positioning, portfolio architecture, and innovation pipeline development.
• Expertise translating category trends, consumer behavior, competitive intelligence, and market insights into business and marketing strategies, with experience using resources including Nielsen, Mintel, Innova, and Dataessential.
• Proven team player, experienced in leading cross-functional teams including sales, R&D, supply chain, and working directly with customers.
• Delivered measurable commercial impact, generating 900+ qualified leads through targeted marketing programs and achieving an 11.5% lead-to-opportunity rate representing $4.48M in open pipeline.
• Demonstrated digital and social marketing results, including 114% YoY website session growth, 76% growth in LinkedIn followers, and a 13% engagement rate.
• Commercially disciplined marketer with experience managing a six-figure budgets and media plan.
• AMA Recognized; recipient of two 2025 AMA Pinnacle Awards.

EDUCATION: Bachelor of Science, Sports Management; Minor Mass Communications— University of Minnesota-Twin Cities

COMPENSATION: Base salary expectation $145,000 + Bonus Eligibility. Dependent on the company, location, opportunity and incentives.

IDEAL OPPORTUNITY: A marketing leadership role within a food, beverage, CPG, ingredient, foodservice, or consumer products organization where she can combine brand strategy, customer insights, market trends, and creative execution to drive growth.
Particularly well suited for organizations looking for a marketer who can bridge brand and customer marketing, work closely with cross-functional teams, and turn consumer and market insights into practical commercial strategies.

Worksite Preference: Onsite, Remote, Hybrid Onsite/Remote Combination

Employment Preference: Full-Time, Permanent

If you are interested in learning more about this Marketing candidate, then…Contact:
Joe Sommerfeldt
joes@kinsa.com
Worksite Preference:Open
Employment Preference:Permanent